Av. Sedef KILIÇ

  TRADEMARK REGISTRATION   Trademark protection can be obtained mainly through registration. Trademark registration is not an obligation, but the registration proves the rights on the trademark and prevents trademark infringement. The registration of a trademark provides very strong protection in case of conflict with a similar or counterfeit trademark. Many people confuse Trademark Registration with the Trade Registry and think that the registration of the trade name in the trade registry also provides trademark protection. This is a common misconception. Trade name is the name that should be used while doing business. A brand is what distinguishes your product or service from other products or services. A business can have one trade name but more than one brand. In order to apply for trademark registration, there is no requirement for a commercial enterprise. Individuals and unlimited companies can also apply for a trademark. If a company or person wants to registe...